Stop Wasting Money—Here’s How to Find a Website Designer Who Delivers
There are thousands of website designers out there—but how do you find one who actually understands strategy, SEO, and conversions? A great website isn’t just about colors and fonts; it’s about performance and business growth. Whether you’re launching a new site or redesigning an existing one, this guide will walk you through how to hire the right website designer to ensure your investment pays off.
The Problem With Most Website Designers
Too many web designers focus only on making a website look good, but what about functionality, SEO, and conversions? A beautiful website is useless if it doesn’t attract visitors or generate leads. To get real results, you need a designer who understands how websites drive business growth—not just someone who knows how to arrange images and text. Let’s break down what you should look for.
Why Hiring the Right Website Designer Matters
Your Website Is Your Digital Storefront
For many customers, your website is the first interaction they’ll have with your business. If it’s poorly designed, slow, or hard to navigate, they’ll leave and never return. A professionally designed website builds trust, improves credibility, and makes it easy for visitors to take action.
A Website Should Do More Than Look Good
A well-designed website should:
✅ Be mobile-friendly and responsive on all devices
✅ Load quickly to prevent visitors from leaving
✅ Be optimized for search engines so customers can find you
✅ Have clear call-to-actions (CTAs) to guide visitors toward a purchase or inquiry
A Good Website Designer Understands Strategy
A great designer doesn’t just think about visuals; they think about business growth. That means understanding how to design a website that guides visitors through a journey, builds brand trust, and converts them into paying customers.
Key Factors to Consider When Hiring a Website Designer
1. Experience & Portfolio
- Look for a designer with a strong portfolio of past projects.
- Check if they’ve worked with businesses in your industry.
- Ask about case studies—what kind of results did their designs achieve?
2. SEO & User Experience (UX) Knowledge
- A well-designed site must be SEO-friendly to rank on search engines.
- UX ensures your website is easy to use and keeps visitors engaged.
- Ask the designer how they incorporate SEO and UX principles into their work.
3. Customization vs. Templates
- Many web designers use pre-built templates, which might not be the best for branding and scalability.
- A custom website ensures your site is unique and built specifically for your business goals.
4. Communication & Process
- A good designer should be transparent about their process, timelines, and expectations.
- Ask how they handle revisions and feedback throughout the project.
- Make sure they’re responsive and easy to reach.
5. Post-Launch Support & Maintenance
- Websites need regular updates, security checks, and optimizations.
- Ask if the designer offers ongoing maintenance plans or if you’ll be responsible for updates.
- A good designer doesn’t disappear after launch—they support your business growth.
Red Flags to Watch Out For
🚨 1. Prices That Seem Too Good to Be True
- If a website designer is charging significantly less than others, it’s often a sign of low-quality work or hidden costs.
🚨 2. No Discussion About SEO
- If a designer never mentions SEO, that’s a major red flag. A beautiful website won’t help if nobody can find it online.
🚨 3. Lack of Clear Communication
- A professional designer should be organized, clear, and responsive. If they’re vague about pricing, timelines, or deliverables, proceed with caution.
🚨 4. No Post-Launch Support
- Websites need maintenance, updates, and optimizations. If the designer doesn’t offer any support after the project, you could be left struggling with technical issues later.
Where to Find the Right Website Designer
1. Recommendations & Reviews
- Ask other business owners for referrals.
- Check Facebook, and other testimonials for honest feedback.
2. Reviewing Portfolios & Case Studies
- Look beyond the aesthetics—see if the designer’s past work actually performs well.
- Check how user-friendly and mobile-responsive their previous websites are.
3. Asking the Right Questions Before Hiring
Before hiring a web designer, ask:
✔ What’s included in your pricing?
✔ How do you approach SEO and user experience?
✔ Will I be able to update the website myself after launch?
✔ Do you offer ongoing support and maintenance?
Final Thoughts: Choose a Website Designer Who Delivers Real Results
Your website is one of the most important investments you’ll make for your business. It should be more than just a pretty design—it should be a high-converting, SEO-friendly, and user-focused asset that helps your business grow.
🚀 Need a website that actually works for your business? Contact Lion Design Group today and let’s build something great together!
